In what ways does social class and cultural capital have an impact on Essay

In what ways does social class and cultural capital have an impact on consumer behavior - Essay Example Somewhat a form of object worship, some consumers in society in higher social classes, as one example, tend to prefer the outward presentation of consumed products to reflect their social standing. Cultural capital is a bit different than social class, consisting of the values, beliefs and individual tastes that provide differentiation between one member of society and another. Oftentimes, cultural capital is not necessarily determined by social class. It is important, especially for companies attempting to market their products, to understand the social class characteristics and cultural capital of segmented members of society in order to create relevant communications and promotions that reflect these values and social hierarchies. Why is this? Oftentimes, it is the psychological premises pre-existing within consumers that determine their willingness to make purchases of generic or luxury products and marketers must align their selling practices with these values and beliefs. To be tter understand the level to which social class and cultural capital impact consumer behaviour, the project explores the concept of conspicuous consumption, status consumption, and also the imperatives of service quality in relation to consumption behaviour. It can be reasonably concluded that there are many disparities between social class and cultural capital, as well as changing attitudes and values associated with reference groups and their role in self-assessment that make it difficult to classify, concretely, the correlative relationship between social class and cultural capital. However, both influence consumption behaviour in their own distinct fashion. Social class and the relationship to consumption behaviour In the United Kingdom, there are five distinct social classes that are determined by occupation and income resource availability. There is the lower class which is on the lowest echelon in the social hierarchy, consisting generally of individuals making ?15,000 annual ly and often holding minimal educational credentials. This follows with a working class that is slightly more resource-rich than the working class, a lower middle class segment, and an upper middle class that generally holds higher-paying administrative and managerial jobs at approximately ?62,000 annually for the single household. Followed with this is an upper class that maintains high capital resources and generally a substantial educational background. Why is understanding the social hierarchy between classes important in understanding consumption behaviour? Henry (2005) performed a primary research study that involved participants from the working class and different levels of the middle class to determine what factors determined their unique or collective consumption behaviours. Henry (2005) hypothesized that class status would determine empowerment or disempowerment in consumption practices that would be impacted by economic factors and psychological impressions carried by th e different classes. The findings of the study indicated that those in the working class felt highly disempowered, believing themselves to be in

Premise Alerts in 911 CAD Databases - Are special-needs citizens and Research Paper

Premise Alerts in 911 CAD Databases - Are special-needs citizens and officer safety at risk - Research Paper Example These individuals are people with rare or complex issues that need special kinds of handling and attention. This program aids the police to be able to identify an individual and at the same time will be equipped with the right amount of information that will allow him to personally identify the lost individual and therefore return him to persons concerned. (http://www.plumboro.com/index.php?option=com_content&view=article&id=176&Itemid=180) 2. Rationale 3. Objective In the Illinois Public Alert Program (PAP) Act provides a detailed enumeration f the objective of the PAP. According to the Act, the PAP ensures that there is a consistent ‘high level† of services with regards to public safety that is to be available to all members of the State (note the use of â€Å"members of State† rather than â€Å"citizens†). The core objective of the program is providing access services to individuals that may require extra consideration. (Source: P.A. 96?788, eff. 8?28?09. ) http://www.ilga.gov/legislation/ilcs/ilcs3.asp?ActID=3159&ChapterID=39 The PAP, aims to provide people with disabilities and individuals that require more attention access to public safety that is already provided to most citizens. ... n effective method of dealing with these predicaments and as proposed, practical measures are possible with an enhanced knowledge or information about these individuals. It is a condition that they are to divulge an extent of their identities, such as their specific needs, their educational facilities, and places of employment, residences or anything that will enhance identification. (Source: P.A. 96?788, eff. 8?28?09.) http://www.ilga.gov/legislation/ilcs/ilcs3.asp?ActID=3159&ChapterID=39 4. Statement and Significance of the Problem Along with technological advancements, a useful implementing arm of the PAP is the establishment of an online help center and one of such is smart911.com. Said website was designed to deliver vital and essential information of individuals and especially citizens that need special attention immediately to first responders in times of emergency. This secure website makes it easier for people to submit their information that will be accessed at times when t hey will be required. Said website registers information such as number of children, children and their disabilities, you can also provide their picture and medical records or any relevant information you deemed useful for immediate response of safety officers upon placement of call. http://www.wsmv.com/technology/24452754/detail.html. All of this information, which at a point may seem too dangerous to provide to third parties are essentials in order to provide not only abrupt public safety services but in order to make sure that it is the response is intelligent, educated and appropriate to the situation. In order to illustrate the points further, allow me to cite and example. An autistic child found was wandering and walking into flow of traffic. A citizen called 911 and advised